11:00 AM
Parish Raut
Money is in the List
Have you ever heard about the phrase "Money is in the List". Well, if you are in to business, then I suppose you might have heard it a thousand times. Does that mean "When you have a list you can make money?". I would say that's what the idea is all about.
More clarity - Money is in the List
When you have a crowd following you, you just broadcast your message once and you find hundreds of lending ear's. Take an example of social network like facebook, where you post something on your timeline and you get many comments on it. Why is this so? Why are there hundreds of ears to listen to you and so many comments for your single post. This is because you have many prospects following, acknowledging you; you have your own list. You just don't have your own list, but you have a list of prospects that trust you and are ready listen to you. Because they have faith an trust. This is how you (person) build your strength, from a list. Similarly businesses too need lists. List of people, of companies, their addresses, their profession, etc, etc.... Because this is one part of how the business builds up. If you are a manufacturer, you cannot just open up a store, sit and wait for customer to show up. What you need, is to market your stuff, and this is possible when you have a list of possible buyers or people who are interested in your product. Now how do you get these "People interested in your products" or "Possible Buyers"? Would you just go on spamming people and companies here and there? No, that will create a negative impression of you and you business in the minds of the people. May be people might dislike you and your business.Overall Offline advertising/marketing can be expensive and time-consuming. You will have to go through proper marketing channels where people will trust and listen to you and follow your business. Through various marketing channels available.
Marketing using eMail
The best source of building your own list of good trusted people or companies along with marketing your product is email marketing. This makes it sure that you build your list of only those prospects who are really interested in your product, prospects who are totally verified by the automatic email marketing system. Email marketing is a part of Internet Marketing. Many companies use email marketing on a larger scale to build their list of verified subscribers to increase their profits (ROI). 72 percent of respondents to an Econsultancy survey in early 2011 described email's return on investment as excellent or good. Using email marketing allows you to: Increase sales, Grow your revenue, Build customer loyalty, Reduce marketing costs, Boost deliverability, open rates and click through rates, Maximize email marketing ROI.
Whether you’re a local small business or an online company, you can use email marketing to build your list of subscribers. You can then send any product updates, any newsletters, any offers to this list of subscribers and some of them might turn into potential buyers. The subscriber who receives the email from you, knows that this email is not a spam from just any other company or a spammer, it is from a trusted source (you or your business) and he himself had subscribed for it and verified his subscription to get updates from you or your business. So the chances of the subscriber reading the mail and acting positive on he email update might prove beneficial to you or your business. If the update is about a product sales, the subscriber might even buy that product listed in than mail. Even if he doesn't buy, the chances are that he might forward this mail to his friends and may be they become potential buyers. So any how, its you who are profiting from it. So here the list converts to money.
Autoresponder
Above I have mentioned the Verification of subscription for a subscriber. Lets see what exactly it is. In short verification is nothing but a permission given to you by the subscriber to send him updates about your business. This verification plays a important role in email marketing, Because if you are sending a email to a person who have not subscribed, it will be considered as a spam. And everyone hate spam. This verification is carried out by an autoresponder which is a part of email marketing. When you go on some site, site that interests you, and you decide to subscribe to that site, which you do by putting your details in the subscription form. This subscription form is a simple form with the field of email field, your name field or may be combination of multiple fields like company name, web URL, address etc. Generally it is only email and name fields. This form is attached to a autoresponder. When you enter your details in this form a message is sent to the attached autoresponder which in turn sends a confirmation message to your mentioned email id asking you to confirm the link in the email. At this time you have to go to your email account to click the confirmation link. Once you have clicked the confirmation link, another message is sent to the autoresponder and the autoresponder confirms your subscription as valid and verified. In this way you are verified and added to the autoresponder list. In ths way the list of verified prospects builds up for any business and that too automatically without your intervention. This is one of many tasks of an autoresponder. Check out the below autoresponder video from Aweber. Aweber is one of the leading email marketing company's today.
Try AWeber's Autoresponders for $1 There are many other companies like Aweber which are into email marketing. Some of them are mentioned below.
Getresponse
Imnicamail
Streamsend
Simplycast
Mailigen
Infusionsoft
So if you are looking out for making your own list of subscribers, advertise and expand your business, your opportunities, your ideas in front of the world, then you should definitely get one of these email marketing services for your busines. It surely does make a lot of difference and sense investing in an online advertising using email marketing because this is what makes you a list and list is what makes you money. Money is in the list.
Regards
Parish Raut
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